Business Exit Strategies Series

Enhancing Your Brand In Anticipation of Selling

Guest: Cheri Duryea
After more than 25 years in marketing, Cheri opened Duryea Strategic Marketing in Oct. of 2013. Her prior experience as a client, agency and vendor has given her an unparalleled understanding of the direct marketing discipline.

August 3, 2021
In our third episode of the series on Business Exit Strategies our host, Mary Vandenack, Founder and Managing Partner at Vandenack Weaver, talks to Cheri Duryea, President of Duryea Strategic Marketing, about the importance of a company’s brand when they are looking to sell, or any other time for that matter. The episode begins by defining the term brand, then moves on to discuss why a strong brand is important and how to develop one, how to measure the value of a brand and finally, some strategies to enhance a brand prior to selling. If you are a business owner, listen in for some tips you can use to strengthen your brand.